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Lead Marketing Automation & Customer Engagement Consultant

New York
Only English Required
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Job Description

Leading New York Consultancy Looking For Lead Customer Engagement & Marketing Automation Consultant

If you understand direct marketing, customer experience & want to operate in a solution-crafting enterprise arena...keep reading.

A well-respected engaging optimization team is looking for a senior figure to drive membership, response rates and overall engagement. You will combine a media & analytics background with multi-channel marketing acumen, always able to present insights and drive narratives.

What You Will Be Doing:

  • Use AB + MV Testing on campaigns and email marketing efforts
  • Act as company lead in Marketing Automation within the Optimization & Creative teams
  • Build a best practice model to create seamless data movement from marketing to sales
  • Audience segmentation across organic and paid media channels
  • Report to major stakeholders weekly & monthly on CRM Analytics
  • Build repository of creative content around customer engagement in direct marketing
  • Be comfortable operating around multi-disciplinary teams

Who We Are Looking For:

  • Over 4 years within a direct marketing, automation environment
  • Educated to degree level in Computer Science, Business Studies or similar
  • Track record of success using Salesforce, Adobe Campaign Manager, Marketo & HubSpot
  • Comfortable presenting to c-suite level stakeholders internally & externally
  • At the forefront of customer engagement trends within media and direct marketing
  • Can build a pipeline of KPI-driven email marketing campaigns
  • An ability to build narratives from click-through & response rates
  • Exposure to Google Analytics

Salary Information:

$100,000 - $130,000 + Additional Benefits

For more information, please reach out to James Pottow @ Harnham

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Salary Indication
US$100000 - US$130000 per year + Additional Benefits

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