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Principal Market Mix Modelling Consultant

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Job Description

Principal Market Mix Modelling Consultant
Analytics Consultancy
Multiple Locations
$130,000 - $145,000

Do you want to join a rapidly growing consultancy who work with Fortune 100 companies across the globe to help them optimize and utilize their marketing spend to achieve key business goals? If you're looking for a new challenge and have experience in the end-to-end marketing analytics cycle, engaging with C-Level stakeholders to understand their business constraints, and the ability to deliver insights and recommendations to non-technical audiences, then this could be the next step for you.


As a Principal Market Mix Modelling Consultant, you will proactively involved in managing and evolving the relationship with a Fortune 100 Retail company to help them achieve their marketing, sales forecasting and overall business goals. The team you will be a part of will focus on:

  • Engaging with the client directly, building strong and long-lasting relationships as well as understanding their business/marketing goals and constraints
  • Building Marketing Mix and multi-touch attribution models in R to understand how their client can increase their marketing efficiency, effectiveness, and ROI, as well as help them with their pricing, sales forecasting and growth opportunities
  • Working with diverse teams across the business including Modelling, Engineering and Database Marketing to ensure that the quality of the data and models are of the highest standard
  • Delivering insights and recommendations to C-Level stakeholders on how to improve their marketing performance and increase customer engagement


  • Degree educated in a numerical discipline such as Math, Stats, Computer Science or similar
  • Experienced in building market mix and multi-touch attribution models in R/Python as well as strong SQL coding background
  • Proven experience in building and maintaining relationships, as well as delivering insights and recommendations to C-Level stakeholders
  • Team and project management capabilities, with a strong business acumen are essential


As a Principal Market Mix Modelling Consultant, you can expect to earn up to $145,000 (depending on experience), plus competitive benefits. This role does have an element of travel to the client side 4 days per week.


Please register your interest by sending your resume via the Apply link on this page


Retail, SAS, SQL, R, Market Mix Modelling, MMM, Attribution, Predictive, Logistic Regression, Pricing, Multi-Touch Attribution, Strategy, Client facing, Recommendations, ROI, Campaigns, Forecasting, Product, Pricing, Promotion, Loyalty, Customer Engagement, Consultancy, Agency, Solutions, Strategy

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Salary Indication
US$130000 - US$145000 per year

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