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Principal Market Mix Modelling Consultant


Location:
Dallas
Language(s):
Only English Required
Job Ref:
VAC-33793-JK
Company:
Harnham
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Job Description

Principal Market Mix Modelling Consultant
Analytics Consultancy
Multiple Locations
$130,000 - $145,000

Do you want to join a rapidly growing consultancy who work with Fortune 100 companies across the globe to help them optimize and utilize their marketing spend to achieve key business goals? If you're looking for a new challenge and have experience in the end-to-end marketing analytics cycle, engaging with C-Level stakeholders to understand their business constraints, and the ability to deliver insights and recommendations to non-technical audiences, then this could be the next step for you.

THE ROLE:

As a Principal Market Mix Modelling Consultant, you will proactively involved in managing and evolving the relationship with a Fortune 100 Retail company to help them achieve their marketing, sales forecasting and overall business goals. The team you will be a part of will focus on:

  • Engaging with the client directly, building strong and long-lasting relationships as well as understanding their business/marketing goals and constraints
  • Building Marketing Mix and multi-touch attribution models in R to understand how their client can increase their marketing efficiency, effectiveness, and ROI, as well as help them with their pricing, sales forecasting and growth opportunities
  • Working with diverse teams across the business including Modelling, Engineering and Database Marketing to ensure that the quality of the data and models are of the highest standard
  • Delivering insights and recommendations to C-Level stakeholders on how to improve their marketing performance and increase customer engagement

YOUR SKILLS AND EXPERIENCE:

  • Degree educated in a numerical discipline such as Math, Stats, Computer Science or similar
  • Experienced in building market mix and multi-touch attribution models in R/Python as well as strong SQL coding background
  • Proven experience in building and maintaining relationships, as well as delivering insights and recommendations to C-Level stakeholders
  • Team and project management capabilities, with a strong business acumen are essential

BENEFITS:

As a Principal Market Mix Modelling Consultant, you can expect to earn up to $145,000 (depending on experience), plus competitive benefits. This role does have an element of travel to the client side 4 days per week.

HOW TO APPLY?

Please register your interest by sending your resume via the Apply link on this page

KEYWORDS:

Retail, SAS, SQL, R, Market Mix Modelling, MMM, Attribution, Predictive, Logistic Regression, Pricing, Multi-Touch Attribution, Strategy, Client facing, Recommendations, ROI, Campaigns, Forecasting, Product, Pricing, Promotion, Loyalty, Customer Engagement, Consultancy, Agency, Solutions, Strategy

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Salary Indication
US$130000 - US$145000 per year


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